To learn about keyword research, we first need to know what keywords are and how many types they are. If you don’t know about keyword, you can’t or don’t understand keyword research. So we will know what is keyword and how much kinds of keywords. after it , We know about the keywords research.
What is a keyword?
In a few words, keywords are words or phrases that people write in the search bar to search for something. When you write something into the search bar to find information on the internet, each of them is a keyword.
It is very important for the digital marketing and SEO. The main functions and types of keywords are discussed below in simple terms.
How many types of keywords are there and what are they?
For SEO and digital marketing we mainly have four keyword categories. The types of keywords differ by category.
Here are the types of keywords explained in terms:
### Based on Length:
Based on length and search volume keywords are mainly of three types:
Short-Tail Keywords : These keywords are normally one to two words. They have a high search volume but the competition is very intense.
Example: SEO, Laptop, Kitchen .
Mid-Tail Keywords: These are usually two to three words. Their search volume and competition are medium.
Example: laptop, SEO tips.
Long-Tail Keywords: These keywords are short sentence or phrases of four or more words. Although their search volume is low the competition is very low. The possibility of getting customers or visitors from them is highest.
Example: laptop for graphic design under 5000 taka.
#### Based on Search Intent:
Based on why a person’s searching on Google there are four types of keywords:
Informational: When someone searches to find out some information.
Example: How to do keyword research or What is SEO?
Navigational: When a search is done to go directly to a website or page.
Example: Facebook login, Seogarden login.
Commercial: When people search to review. Before purchasing product or service, You must know about it..
Example: iPhone 16 vs Samsung S26, Best hosting for WordPress.
Transactional: When a user searches with readiness to buy something or take some action.
Example: Buy a cheap domain online Order pizza near me.
More types of keywords
1. Based on Targeting
Keywords categories depend on content and audience targeting:
LSI Keywords : These are words that’re consistent or synonymous with the main keyword. They help Google understand the content.
Example: If the main keyword is Apple, then the LSI keywords can be iPhone, iOS Tim Cook.
Local Keywords: These Keywords indicate that are an area or location..
Example: This Web design agency in Dhaka works perfectly .
Branded Keywords: This keyword contains directly the name of a brand or company.
Example: Google Analytics, Samsung phones.
More types of Keywords
2. Based on Time
There are two types of keywords based on trend and stability:
Evergreen Keywords: The demand or search for topics that’re always there throughout the year and year after year.
Example: How to lose weight Learn web development.
3. Trending / Seasonal Keywords: The search, for keywords that suddenly increase and then decrease later focusing on a trend, festival or special time.
Example: FIFA World Cup 2026 Eid shopping discounts.
How to do keyword research?
The process of finding the keywords for your website is pretty simple. If you want to do keyword research like a pro, you can follow these steps:
Steps for keyword research
1. Start with seed keywords:
At first, you need to find out of some ideas. YoHow many types of keywords are there and what are they?u should write down 4-10 words or short phrases related to your business in a notebook or Excel sheet. For example, if your site is about web design, then your seed keywords can be: Web design, Website development, Portfolio design.
2. Expand the list using keyword research tools:
Next, you need to collect data. Put your main keywords into free or paid tools and find hundreds of related keyword ideas.
You can apply the free tools :-
| 1. Google Keyword Planner | 2. Google Suggest | 3. Google Trends | 4. Answer the Public. |
There are also paid tools :
| 1. Ahrefs | 2. SEMrush | 3. Ubersuggest |
3. Check search volume and keyword difficulty:
Now you need to filter your keywords. You should check how many people search for each keyword per month.
For a website, it is good to have a search volume of 300 to 2000.
You also need to check the keyword difficulty. This means how hard it is to rank for that keyword.
Try to keep the keyword difficulty below 20 for a new website.
More systems for keyword research
4. Understand the users search intent:
This is an important step. You must make sure that people are finding out what you are thinking.
If someone searches for the laptop for design they want to buy something.
If you search for How to design a page then you are looking for information.
Finalize your keywords by matching the intent with the purpose of your content.
5. Analyzing Competitors:
Search Google for your targeted keyword. See the first 4 to 5 websites on the first page of Google.
You must see what kind of content they have written, how long their articles are and whether they have missed any points.
A bonus tip for websites: Prioritize long-tail keywords.
It is almost impossible to rank with broad keywords when you are new.
So initially target specific keywords of 4-5 words like Responsive web design service, for small business.
This will reduce competition. And it will assist you in getting to the first page of Google faster.
Once your research is complete, organize all the keywords neatly in a Google sheet according to search volume, keyword difficulty, and intent so that they can be easily tracked later when creating content. The more process The purpose of keyword research is mentioned below.
Keyword research as the foundation of your work
Keyword research is no longer limited to finding the most searched terms for blogs. It is a modern way of gathering information for professionals, which directly helps to understand what customers want. In case of any technical problem, the exact language or what type of search the customers use, is clearly known through keyword research.
By understanding this search data correctly, you can organize your website very nicely and logically. As a result, your website pages will match exactly the visitors’ real needs and tasks.
Important Keyword Research Topics for Developers
Keyword research doesn’t just depend on how many people are searching each month (search volume); A real assessment has to go deeper than that. Generally, the most searched terms have a lot of competition with big, well-known websites.
So look more closely at “Keyword Difficulty” to find opportunities with less competition. And to understand the real business value of a word, take a good look at “Cost Per Click” (CPC). Words with high business value are also more likely to convert visitors directly into revenue or sales.
How to search for keywords to find gaps or gaps in content?
You should always check your main competitors’ websites thoroughly when looking for keywords. Look for topics they are working on, but not on your website at all. Look for long-tail keywords that are four or more words long. People may search less by typing in these words, but those who search come expecting very specific information and are much more likely to make a purchase or service. So by creating pages based on such long keywords you can attract right and interested visitors at once.
Keyword Research and Technical On-Page SEO Mapping
“Keyword research information should be neatly arranged in your website’s link or URL (URL). Never use the same primary keyword on more than one page. Doing this mistake causes ‘keyword cannibalization’, that is, search engine bots cannot understand exactly which page should be shown in Google search.
So choose one primary keyword and 3 related or close keywords for each specific page. With these clear rules, search engine robots can easily understand your website’s content and content.”
Conclusion :
However ,Keyword research is the lifeblood of digital marketing or SEO.Its job is to create content by knowing what people are typing and searching on Google. Using the right keywords makes it easy to get real visitors or customers to the website and leads to business success.
Remember Aline: Keyword research is all about choosing the right words to understand what people are looking for.
FAQ:
Q: What types of keywords are there and how many?
A: There are several ways to categorize keywords. Based on the length, Keywords can be either Short-Tail, Mid-Tail or Long-Tails and based on the Search Intent there are Informational, Navigational, Commercial and Transactional keywords.
Q; How is Keyword Research done?
A: The initial process is choosing Seed Keywords. Afterwards, search for new keywords through Keyword Research Tools. After that, the best keywords are chosen by analyzing Search Volume Keyword Difficulty, Search Intent and also girth of competitor’s ranking.
Q: Why are Long-Tail Keywords important?
A: Long-Tail Keywords contain four words or more and it’s competition is compared low to other keywords.